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Marketing With Dr. Hodges: Marketing Calender

[This week  in the final part in the Marketing with Dr. Hodges, we'll be talking about implementing the media plan. More specifically the marketing calendar. It's just something that'll help map out where your money is going in your marketing strategy.] So far, we have discussed the overall marketing plan and the various parts of the [...]

Marketing With Dr. Hodges: The Creative Advertising Plan

[It's been a while since we've heard from Dr. Bruce Hodges, and we'll be kicking off the New Year with a crash course in the creative (advertising) plan.] The first lesson is: marketing isn’t creative if it doesn’t work! When you have positioned your practice with the marketing plan, the creative plan is developed to explain what [...]